So we launched the game. We had an apple feature and we had advertising on Cartoon network thanks to our publisher Adult Swim. However this did not mean that we did well. In fact at the moment I’d say it hasn’t gone well at all. After 10 days on the market we have shipped around 23,000 copies. This sounds reasonable right? No, the fact is that we’re dropping in the charts fast and I don’t expect to hit our 150,000 target anytime soon.
Here are two simple things we should have done on launch that would have boosted sales considerably.
a) We should have been under 20MBs. The fact we weren’t was just plain fail.
b) We shouldn’t have assumed that people wouldn’t care about parting with a dollar. Even if the game had a bunch of 5 star reviews. So in hind-site we should have done a lite version out for launch as well.
Right now we have finished an under 20MB build as well as a Lite version and we should see them in the store shortly. I’ll post a graph of our rankings up once their out so you all can see if it actually has any effect.
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